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Global Buzz Marketing helps technology companies get results quickly internationally with smart, integrated marketing strategies and programs that create a "buzz". We make it easy for companies to succeed with the right marketing strategy that not only leverages corporate marketing assets but accounts for those key country -by -country differences. Global Buzz Marketing will ensure you avoid common pitfalls, don’t waste time and money, and maximize your opportunities.
Our services include:
The Buzz Global Audit – We will assess your marketing, sales, and business development operations, looking closely at the US and evaluating what can be replicated successfully internationally. Factoring in our knowledge of your key country target markets, the audit report will highlight strengths and weaknesses, in the company’s sales and marketing approach and current marketing materials. This Audit Report also identifies global opportunities and challenges.
Go-to-Market Planning - We will make recommendations on how to approach each new market, defining priorities, time scales and local considerations, such as key competitors, government issues, and potential partnerships. This can be supported by high-level or in-depth market research.
Marketing Programs - Once you have decided upon the key countries you want to target and when, you will need specific programs to generate leads and building awareness. We will develop an International marketing plan for you covering positioning, key messages and essential programs, country by country. For example, we’ve developed appointment-setting programs for direct sales forces and channel programs for indirect teams. We’ve created and executed multi-country product launch plans.
Your on-the-ground marketing team - In a new market you are unlikely to have the staff in place on the ground who can implement programs that generate leads and awareness to get you results quickly. Global Buzz marketing has a network of experienced partners who are ready to act quickly. This is a strong and seamless network that Global Buzz has selected during 20 years of doing business internationally. Each partner has a proven track record and is a leader in its field of expertise.
To summarize, Global Buzz Marketing has a track record of helping companies get results quickly with programs that create a "buzz" and build the pipeline. We provide:
- Business planning and marketing strategy
- Market research – qualitative, quantitative, off-the-shelf or custom
- Lead generation programs
- Lead qualification/appointment setting services
- Company positioning and messaging
- Company and product launches
- Website strategy, content and design
- Public relations
- Collateral design, content and production
- Partner/distributor marketing support
- Translation/localization support
- Event management including seminars and shows
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